More eUP Superficials
What's with all those ridiculous kickoffs of the eUP Project in the different UP campuses that ended up with super-delayed, over-the-budget, overpriced deployment of eUP systems? Hardly having any success in the implementation, what's with all the press releases about eUP as PAEP's "flagship program that aims to turn UP into a globally competitive institution through synergized ICT solutions"?
Now eUP is asking UP constituent universities (CUs) to change their domain names for the purpose of consolidating web hits.
Imagine how more established, multi-campus, public universities like the University of California would unilaterally tell their CUs to change their online addresses for web-hit counting purposes. University California has 10 academic campuses (UC Berkley, UCLA, UCSD, etc)--all with highly divergent domain names. Would they fall in line for some superficial interpretation of an otherwise shallow slogan like "One University"? Is there any question whether UC is one university despite having different campuses, with different domain names?
Good reputations of domain names take long to build. Contents under "upd.edu.ph", "upm.edu.ph, "uplb.edu.ph" figure prominently online because such domains have been around consistently and people use them organically. There's also no guarantee that UP's "global stature" will improve on the basis of consolidated web hits (hello, UC!). If anything, a forced change of addresses can be interpreted as gaming the system of web rankings and may be "penalized" by rankers.
Such ill-advised move will only bring about misery to people who actually run UP CUs' networks and servers. It means more time spent reconfiguring firewalls and servers, telling people what the new addresses are, and more time away from more urgent technical tasks.
The eUP memo can also mean more bureaucracy and centralization. More work for an otherwise underworked bureaucracy? Under this superficially "unified" vision, a math department in UP Diliman, for instance, will be "math.diliman.up.edu.ph." If you're a program under that math department, you'll be "program1.math.diliman.up.edu.ph." It can mean routing your request for an address all the way up to eUP people.
The new official "short" and "long" web addresses are a recipe for confusion. They are as confused as eUP itself. Do eUP people even listen to how the addresses sound? "www.bag.up.edu.ph"? Really?! Yes, and it's probably the same bag from which eUP people get their good money for dispensing bad advices.
The "agreed-upon" order to change domain names all smacks of the insecurity of the PAEP administration by "consolidating" organic web contents from the different CUs and calling them "UP System." Perversely, it amounts to eUP "photobombing" its way to the different CU contents.
The move is reflective of how the PAEP Administration has been advised poorly by a few eUP people who, judging from the outcome of the eUP Project, obviously do not know any better but nevertheless keeps acting or telling people otherwise. It's a rushed decision that may not have been consulted with the respective CU constituencies or might not have benefitted from sound technical research.
So, to eUP people who seem to enjoy the wrong kind of attention from UP constituents, more eUP superficials please!